MUSICAIRE
External Evaluation

KOΛΕΚΤΙVA completed the external evaluation of MUSICAIRE - an innovative recovery for Europe.
Project Name
MUSICAIRE External Evaluation
Funding Body
European Commission
Date
October 2023 – January 2024
Lead Partner
KOLLEKTIVA for Social Innovation and Culture
Partners
European Music Council
Innova+
Collaborators

Dr. Matina Magkou
Dr. Cristina Farinha
Thomas Le Seigneur
Luís Fernández

KOΛΕΚΤΙVA completed the external evaluation of MUSICAIRE – an innovative recovery for Europe. MusicAIRE was designed and implemented by a consortium composed by Inova+ and the European Music Council following the European Commission’s Call for Proposals EAC/S15/2020 “Innovative support scheme for a sustainable music ecosystem” within the Music Moves Europe Preparatory Action. The Call meant to support the music ecosystem to emerge from the Covid-19 crisis in a green, digital, just and resilient way.

MusicAIRE aimed at assisting the recovery of the music sector by designing and testing a tailor-made support scheme that can meet the challenges posed by the pandemic while fostering the sustainability of the ecosystem.

The projects funded under MusicAIRE are aimed to provide strategies, methodologies, and actions for the music sector to address the recovery from the COVID-19 crisis in one of the following thematic fields:

Green recovery: increasing the sector’s environmental sustainability and ecological awareness with a view to greening the music industry, in particular live acts, festivals and touring, as well as supporting innovative start-ups aiming at decreasing the environmental footprint of online data storing and music distribution.
Digital recovery: adapting to new emerging trends in digital music consumption, distribution and promotion and developing and promoting sustainable business models that enable monetisation and guarantee remuneration of artists.
Just and Resilient recovery: better-harnessing music’s potential as a distinct cohesive force, with a view to contributing to increased solidarity, active citizenship, and social cohesion.

The External evaluation team was composed by Dr. Matina Magkou, co-Founder of KOΛΕΚΤΙVA and project manager together with a team or European experts: Dr. Cristina Farinha, Thomas Le Seigneur and Luís Fernández.

Commissioned by: Innova+ and European Music Council 
Funded by the European Commission